Psychographic Segmentation Refers To Segmenting The Market By
Psychographic Segmentation: Understanding Market Segmentation by Lifestyle, Personality, and Values Psychographic segmentation is a powerful tool in the world of marketing, allowing businesses to target specific groups of consumers based on their lifestyles, personalities, values, interests, and attitudes. Unlike demographic segmentation, which categorizes consumers by measurable criteria such as age, gender, income, and education, psychographic … Read more