RTIC Overbuilt Not Overpriced: Why RTIC Coolers and Gear Are Changing the Outdoor GameWhen it comes to outdoor gear, coolers, and drinkware, one brand has been gaining massive popularity: RTIC. Their bold slogan, Overbuilt, Not Overpriced,â perfectly sums up what they offer premium-quality products built for durability and performance, without the hefty price tag. But what makes RTIC stand out from the competition, and why do outdoor enthusiasts, campers, hunters, and tailgaters trust this brand?
In this topic, we’ll take a closer look at RTIC’s products, their key features, and why this brand has become a favorite among people who need reliable gear for all kinds of adventures.
The Story Behind RTIC
A Challenger in the Cooler Industry
RTIC was founded in 2015 by twin brothers John and Jim Jacobsen. Their mission was simple: to create high-quality, rugged coolers and drinkware that rivaled more expensive brands but at a price that everyday consumers could afford. RTIC quickly became a competitor to established names like YETI by offering similar products at more accessible prices.
Direct-to-Consumer Model
One of the reasons RTIC can keep its products not overpricedâ is its direct-to-consumer sales model. By cutting out the middleman and avoiding retail markups, RTIC keeps prices reasonable while maintaining top-tier quality.
What Does "Overbuilt, Not Overpriced" Really Mean?
Built for Durability
RTIC products are designed to last. Whether it’s a hard cooler, soft cooler, or stainless steel tumbler, each product is built with heavy-duty materials. The hard coolers are made with rotational molding a process that creates tough, impact-resistant walls. The result? Coolers that can withstand rough handling, harsh environments, and long outdoor adventures.
High-Performance Features
RTIC coolers are designed to keep ice frozen for days. With thick insulation, freezer-grade gaskets, and robust latches, these coolers perform well in extreme heat. Their drinkware is double-wall vacuum insulated, ensuring beverages stay hot or cold for hours.
Fair Pricing
While some competitors charge hundreds of dollars for similar products, RTIC sticks to its not overpricedâ philosophy. They make premium products affordable for weekend campers, busy parents, beachgoers, and hardworking people who need reliability without overspending.
Best-Selling RTIC Products
RTIC Hard Coolers
These are the backbone of the brand. Available in sizes ranging from 20 to 145 quarts, RTIC hard coolers are perfect for camping trips, fishing excursions, or backyard barbecues. With features like non-slip feet, heavy-duty rope handles, and bear-resistant certification, they’re built for serious use.
RTIC Soft Coolers
RTIC’s soft-sided coolers are lightweight, portable, and surprisingly tough. They’re perfect for day trips, picnics, or bringing snacks and drinks to sports events. They also come in backpack styles for easy carrying.
RTIC Tumblers and Bottles
RTIC tumblers, bottles, and can coolers are among the best on the market. Made from stainless steel with double-wall vacuum insulation, they keep your coffee hot in winter and your water ice-cold in summer. Their spill-resistant lids and sweat-proof designs make them perfect for commuting, hiking, and daily use.
RTIC Bags and Backpacks
In addition to coolers, RTIC has expanded into waterproof bags, duffels, backpacks, and travel gear. These products are designed with the same overbuilt philosophy, offering durability and performance for outdoor adventures or daily travel.
Why Outdoor Enthusiasts Love RTIC
Reliable Ice Retention
RTIC coolers are designed to hold ice for several days, depending on the size and external temperature. For hunters, campers, and people on extended trips, this feature is crucial. Whether you’re on a boat, in the desert, or in a remote camp, you can count on RTIC to keep your food and drinks fresh.
Tough Enough for Any Adventure
The rugged construction of RTIC products means they can handle drops, scrapes, and rough transport. You don’t have to worry about your cooler cracking or failing when the terrain gets tough.
Easy to Use and Clean
RTIC coolers and tumblers are designed with practicality in mind. They feature easy-drain systems, smooth surfaces for cleaning, and user-friendly handles and latches. Even after a long, messy trip, cleaning up is simple.
Affordable for the Everyday User
Perhaps the biggest draw is that you don’t have to empty your wallet to get premium quality. RTIC coolers, tumblers, and bags are priced fairly, allowing everyone from casual weekend warriors to hardcore outdoor adventurers to enjoy high-performance gear.
RTIC vs. The Competition
RTIC vs. YETI
RTIC is often compared to YETI, and for good reason. Both brands offer similar products with impressive durability and ice retention. However, YETI’s price point is significantly higher. For many consumers, RTIC offers comparable performance at a fraction of the cost.
RTIC vs. Pelican
Pelican coolers are another top competitor known for military-grade durability. While Pelican products are incredibly tough, they also come with higher price tags. RTIC strikes a balance between durability and affordability.
RTIC vs. Coleman
Coleman is known for budget-friendly coolers but generally lacks the ice retention and build quality of RTIC products. RTIC positions itself between high-end performance and reasonable pricing, offering better durability than most Coleman products without premium pricing.
Real User Reviews
High Praise for Durability
Users consistently praise RTIC for producing products that can handle real-world conditions. Whether it’s a fishing trip, a road trip, or tailgating before a big game, RTIC coolers hold up under pressure.
Love for Ice Retention
Many reviews highlight how well RTIC coolers keep ice frozen, often comparing them favorably to more expensive brands. Campers and outdoor workers in hot climates especially appreciate this feature.
Value for Money
Customers repeatedly mention feeling they received great value for their money. With features that rival premium brands and pricing that’s much more accessible, RTIC delivers satisfaction across the board.
Is RTIC Right for You?
Ideal for Outdoor Lovers
If you love spending time outdoors whether camping, hiking, fishing, hunting, or just relaxing at the beach RTIC’s overbuilt products are designed to withstand nature’s challenges.
Great for Families
Families need gear that works. Whether it’s keeping drinks cold on a road trip or packing lunches for a soccer game, RTIC makes reliable products that parents can trust.
Perfect for Workers on the Go
Construction workers, delivery drivers, and anyone spending long hours on the road need coolers and drinkware that perform. RTIC products keep food and beverages fresh and safe throughout the day.
RTIC Delivers on Its Promise
RTIC’s slogan, Overbuilt, Not Overpriced,â is more than just a catchy phrase it’s a mission that the brand consistently fulfills. From heavy-duty hard coolers and soft coolers to tumblers and waterproof gear, RTIC offers durability, performance, and value that customers can trust.
If you’re looking for outdoor gear that won’t let you down and won’t drain your wallet, RTIC is a brand worth considering. Whether you’re an adventurer, a worker, or simply someone who wants to enjoy cold drinks on a hot day, RTIC has you covered.