How Much Did Fanta Buy Lilt For
In February 2023, The Coca-Cola Company made a significant move by discontinuing its tropical-flavored soft drink, Lilt, after nearly five decades. This decision led to the rebranding of Lilt as ‘Fanta Pineapple ‘ Grapefruit,’ integrating it into the globally recognized Fanta lineup. This content delves into the strategic reasons behind this rebranding, the market dynamics … Read more