Because of Alice (BOA) is a modern, minimalist fashion brand that has gained popularity for its timeless and effortlessly chic designs. Known for neutral tones, high-quality fabrics, and versatile pieces, the brand has attracted a loyal customer base. But is it really worth the hype?
In this review, we’ll take a deep dive into Because of Alice’s clothing, quality, pricing, sizing, and customer feedback to help you decide if it’s a brand worth investing in.
What Is Because of Alice?
Because of Alice (BOA) was founded by Alice Olivia Cross, a fashion influencer with a passion for simple yet sophisticated wardrobe staples. The brand focuses on capsule wardrobe pieces, designed to be timeless, high-quality, and easy to style.
BOA’s aesthetic is similar to Scandinavian minimalism, with a focus on neutral colors like beige, black, white, and muted tones. The brand is all about effortless elegance, offering clothing that transitions seamlessly from day to night.
What Makes Because of Alice Stand Out?
1. Minimalist, Capsule Wardrobe Pieces
Because of Alice specializes in classic and versatile clothing that doesn’t follow short-lived trends. Their pieces are designed to mix and match, making it easier to build a timeless wardrobe.
2. Premium Yet Affordable Fashion
BOA offers high-quality clothing at mid-range prices, making it an attractive alternative to fast fashion and high-end designer brands.
3. Neutral and Versatile Color Palette
The brand’s signature neutral tones make their pieces easy to style. Whether you love monochrome outfits or layering, BOA’s collection is designed to work seamlessly with any wardrobe.
4. Social Media Popularity
Because of Alice has gained traction through Instagram and TikTok, where influencers showcase their effortlessly chic BOA outfits.
Product Reviews: Is BOA Clothing Worth It?
Let’s break down the key categories of BOA’s clothing based on customer feedback.
1. Outerwear: Blazers & Coats
BOA is best known for its structured blazers and elegant coats.
✅ Pros:
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Tailored fit that enhances any outfit
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High-quality fabric that feels luxurious
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Neutral tones make it easy to style
❌ Cons:
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Some customers say the shoulders can be too structured
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Limited color options
2. Tops & Blouses
BOA offers a selection of minimalist tops, including bodysuits, shirts, and crop tops.
✅ Pros:
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Soft and breathable materials
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Great for layering
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Simple but stylish designs
❌ Cons:
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Some tops run small, so sizing up is recommended
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Limited variety compared to other brands
3. Pants & Trousers
Because of Alice’s trousers are known for their flattering, high-waisted fit.
✅ Pros:
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Perfectly tailored fit
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Classic, timeless design
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Pairs well with BOA blazers
❌ Cons:
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Some customers mention length issues for petite buyers
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Material is not always stretchy
4. Dresses & Jumpsuits
BOA’s dresses and jumpsuits embody effortless sophistication.
✅ Pros:
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Simple yet elegant silhouettes
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Perfect for casual and dressy occasions
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High-quality stitching and materials
❌ Cons:
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Some dresses can feel too structured for a relaxed fit
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Limited color and pattern options
Because of Alice Sizing: Does It Run Small or True to Size?
One of the most common concerns shoppers have is sizing consistency. Many customers report that BOA clothing tends to run small, especially in structured pieces like blazers, trousers, and bodysuits.
Sizing Tips:
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Check BOA’s size guide carefully before purchasing.
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If you’re between sizes, consider sizing up for a more comfortable fit.
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Look for customer reviews on specific items for better insight into sizing.
Pricing: Is Because of Alice Affordable?
BOA sits between fast fashion and high-end brands, making it a mid-range fashion brand.
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Blazers & Outerwear: $80 – $150
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Tops & Blouses: $30 – $60
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Trousers & Pants: $50 – $100
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Dresses & Jumpsuits: $70 – $120
Considering the quality of fabric and design, most customers feel that BOA offers good value for money, though some items may seem pricey for budget shoppers.
Customer Reviews: What Are People Saying About BOA?
Customer feedback is mostly positive, but there are some mixed reviews about sizing and availability.
Positive Reviews:
✔ “The blazers are incredible! Super flattering and high quality.”
✔ “I love the minimalist aesthetic. Perfect for a capsule wardrobe.”
✔ “Great alternative to fast fashion – timeless pieces that last.”
Negative Reviews:
❌ “Sizing runs small, especially for trousers and tops.”
❌ “Stock is limited – some items sell out quickly.”
❌ “Shipping takes longer than expected.”
Shipping & Returns: Is It Convenient?
Shipping:
BOA ships internationally, but shipping times can vary. Some customers report delays in delivery, especially during sales.
Returns:
Because of Alice accepts returns, but customers must cover the return shipping cost. Make sure to check BOA’s return policy before purchasing.
Is Because of Alice Worth Buying?
Because of Alice is a great option for fashion lovers who prefer timeless, minimalist styles. If you value quality, structure, and a neutral wardrobe, BOA might be worth the investment.
However, if you prefer bold colors, trendy styles, or budget-friendly prices, you might find better alternatives elsewhere.
Pros & Cons Recap:
✅ Pros:
✔ High-quality materials and tailoring
✔ Timeless, minimalist designs
✔ Great for capsule wardrobes
❌ Cons:
❌ Sizing runs small for some items
❌ Limited color and style variety
❌ Return shipping costs can be expensive
Final Verdict: Who Should Buy Because of Alice?
BOA is perfect for:
✔ Those who love minimalist, classic fashion
✔ Shoppers looking for high-quality wardrobe staples
✔ Fans of neutral tones and structured pieces
It may not be the best choice for:
❌ Those who prefer bold, colorful clothing
❌ Shoppers looking for budget-friendly options
❌ People who want loose-fitting or oversized styles
Because of Alice has built a strong reputation for its sophisticated, minimalist designs, making it a great choice for those who love timeless fashion. While the brand is not the most affordable, it offers high-quality pieces that can last for years.
If you’re looking for a well-curated wardrobe with classic staples, BOA is definitely worth considering. However, be mindful of sizing issues and return costs before making a purchase.
Would you try Because of Alice? Let us know your thoughts!