"Shark Tank" has launched many businesses into massive success. The show, where entrepreneurs pitch their ideas to wealthy investors (the "Sharks"), has helped turn small startups into multi-million-dollar companies. Some products have not only secured deals but also become household names.
In this topic, we’ll explore the most successful products from Shark Tank, their journey from pitch to success, and how they became industry leaders.
What Makes a Shark Tank Product Successful?
While many products receive investments on the show, only a few achieve long-term success. The most successful products usually have:
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A unique and innovative idea that solves a real problem.
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Strong branding and marketing that attracts loyal customers.
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The right Shark partnership to guide business growth.
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High demand and scalability to reach a wider market.
Let’s take a look at some of the most successful Shark Tank products that have dominated their industries.
1. Scrub Daddy – The Multi-Million Dollar Sponge
The Pitch
Aaron Krause introduced Scrub Daddy, a smiley-faced sponge that changes texture based on water temperature. He secured a deal with Lori Greiner for $200,000 in exchange for 20% equity.
Why It Succeeded
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Unique design that makes cleaning easier.
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Endorsed by Lori Greiner, who leveraged her QVC and retail connections.
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Expanded into multiple cleaning products beyond the original sponge.
Success Story
Since appearing on Shark Tank, Scrub Daddy has generated over $250 million in revenue, becoming one of the show’s biggest success stories.
2. Bombas – Reinventing Socks for a Cause
The Pitch
Randy Goldberg and David Heath pitched Bombas, a sock company that donates a pair for every one sold. They secured a deal with Daymond John for $200,000 in exchange for 17.5% equity.
Why It Succeeded
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Comfortable, high-quality socks with a mission-driven approach.
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Strong marketing and customer loyalty.
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Expansion into other apparel like t-shirts and underwear.
Success Story
Bombas has surpassed $1 billion in lifetime sales, making it one of the most profitable Shark Tank investments.
3. Squatty Potty – Changing the Way People Use the Bathroom
The Pitch
Bobby Edwards and his mother, Judy, pitched Squatty Potty, a footstool designed to improve posture while using the toilet. They secured a deal with Lori Greiner for $350,000 in exchange for 10% equity.
Why It Succeeded
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Solves a real health issue with a simple design.
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A viral marketing campaign featuring a unicorn-themed commercial.
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Strong retail presence in major stores.
Success Story
Squatty Potty has generated over $200 million in sales, proving that even niche products can become mainstream.
4. Simply Fit Board – The Home Fitness Sensation
The Pitch
Gloria Hoffman and Linda Clark pitched the Simply Fit Board, a balance board designed for home workouts. They secured a deal with Lori Greiner for $125,000 in exchange for 20% equity.
Why It Succeeded
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Simple yet effective fitness solution.
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Featured on QVC and in major retail stores.
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Viral exposure boosted sales.
Success Story
The Simply Fit Board has made over $160 million in revenue since its Shark Tank appearance.
5. The Comfy – Wearable Blanket Revolution
The Pitch
Brian and Michael Speciale introduced The Comfy, a giant, wearable blanket. They secured a deal with Barbara Corcoran for $50,000 in exchange for 30% equity.
Why It Succeeded
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A fun and practical product that appeals to all ages.
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Huge demand during colder seasons.
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Viral marketing through social media and celebrity endorsements.
Success Story
The Comfy has generated over $400 million in sales, becoming a must-have cozy essential.
6. Ring – From Shark Tank Rejection to Billion-Dollar Buyout
The Pitch
Jamie Siminoff pitched Ring, a smart video doorbell system. Surprisingly, the Sharks rejected his offer, but he later found success elsewhere.
Why It Succeeded
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Innovative home security solution.
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Backing from Amazon, which helped expand its reach.
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A product that continuously evolves with smart technology.
Success Story
Amazon acquired Ring for $1 billion, making it the most successful company to appear on Shark Tank, even without a deal.
7. Copa Di Vino – The Wine-by-the-Glass Sensation
The Pitch
James Martin pitched Copa Di Vino, a single-serving wine glass with a resealable lid. He rejected multiple offers from the Sharks, believing he could succeed on his own.
Why It Succeeded
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Convenient for on-the-go wine lovers.
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Strong distribution in stadiums, events, and retail stores.
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Popular branding and marketing campaigns.
Success Story
Copa Di Vino has generated over $70 million in sales, proving that even without a Shark deal, a great product can thrive.
8. Tipsy Elves – Fun, Festive Fashion
The Pitch
Nick Morton and Evan Mendelsohn pitched Tipsy Elves, a brand specializing in fun holiday-themed apparel. They secured a deal with Robert Herjavec for $100,000 in exchange for 10% equity.
Why It Succeeded
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Unique, eye-catching designs.
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Seasonal demand that creates recurring customers.
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Expanded beyond ugly Christmas sweaters to other novelty apparel.
Success Story
Tipsy Elves has made over $125 million in sales and continues to grow every holiday season.
Lessons from Shark Tank’s Most Successful Products
1. Solve a Real Problem
Products like Scrub Daddy and Squatty Potty succeeded because they addressed common yet overlooked problems.
2. Find the Right Business Partner
Many entrepreneurs thrived because they partnered with Sharks who had the right industry connections.
3. Leverage Marketing and Branding
A strong brand identity, viral marketing, and retail presence helped these products reach massive audiences.
4. Adapt and Expand
The most successful companies didn’t stop with one product. They expanded into new product lines and markets to keep growing.
Shark Tank has launched many businesses, but only a handful have turned into multi-million-dollar success stories. Whether through innovative ideas, smart partnerships, or viral marketing, these products have left a lasting impact on their industries.
For aspiring entrepreneurs, these success stories offer valuable lessons: create a product people need, market it well, and never give up on your vision.